- Develop, implement, and manage social media strategies to achieve business
objectives. - Create and curate engaging, high-quality content (text, images, videos) tailored to
each platform. - Schedule and publish posts on platforms such as Instagram, Facebook, LinkedIn.
TikTok, and others. - Interact with followers by responding to comments, messages, and inquiries promptly.
- Foster community engagement by initiating conversations and participating in
relevant discussions. - Monitor and address customer feedback and complaints in a professional manner.
- Track, analyze, and report on social media performance metrics (e.g., reach,
engagement, conversions). - Identify trends and insights to optimize content and campaigns.
- Plan and execute paid social media campaigns, including budget allocation and ad
performance tracking. - Collaborate with the marketing team to align social media efforts with broader
campaigns and initiatives. - Stay updated on industry trends, platform updates, and emerging social media tools.
- Implement innovative ideas and strategies to maintain a competitive edge.
- Work closely with design, marketing, and content teams to ensure consistent
Bachelor’s degree in marketing, Communications, Journalism, or a related field.Experience 3 yearsIn-depth knowledge of major social media platforms, including content best practicesStrong analytical skills with the ability to interpret data and generate actionable insights.Creativity and a passion for storytelling through visual and written content.Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus