• Develop and design Customer profiling tools enabling customer persona and digital fingerprint identification.
• Building on Customer interactions and engagement on different journeys analytics for more individualized customer engagement approaches
• Build the framework of customer Engagement activation model and partnership map per therapeutic areas.
• Work within an agile team as the product owner to ensure OC plan is customized and executed at regional level.
• Collaborate on the collection and analysis of a broad range of customers data in collaboration with Brand, Medical and Commercial teams to provide deep insight driven segmentation of key customers groups, which can be leveraged to build customer engagement journeys linked to brand strategies.
• Analyze and share data regularly with the Brand and commercial team to highlight insights and make actionable decisions.
• Support development and deployment of key digital material (including Webinars) to support customer engagement journeys in full collaboration with team’s, CEP and DRS.
• Drive Customer operation excellence by Segmentation analysis to optimize content to key accounts & targets digitally.
• Works effectively in a collaborative manner with, medical, clinical development, and GTMC  to achieve business goals.
• Contributes to strategic business processes bringing customer insights to influence projects such as brand planning.

Business Management

• Support the development of the Integrated Go-to-Market Plan (IGP) for cohesive strategy execution.
• Definition and implementation of core Brand/Disease initiatives to establish a strong market presence.
• Develop and implement SBCP & Tactical planning aligned with IGP, owning A&P for define segment

• Consulting GtM model execution
• Determination of growth potential, prioritized customer segments and key messages
• Performance Tracking and Marketing effectiveness

Develop innovative digital solutions serving assigned portfolio:

• To be responsible for the innovation and deployment of digital assets across all brands and with treating and diagnostic HCPs including branded websites and online journals in relation to digital campaigns, congresses, webinars, and website updates to create broad omnichannel experience for our customers.
• Support development and deployment of key digital material (including Webinars) to support customer engagement journeys.

Create and Develop the Omnichannel Campaign Journey:

• Create engaging Omnichannel (OC) campaign journeys to connect with diverse key Customers effectively.
• Lead on the effective management of all channels and ensuring utilization of omni-channel strategies.
• Work closely with global/ local OC Lead, and MCO marketing teams to develop & update key strategic digital assets aligned to brand strategies capitalizing on GENMED OC strategies.
•  Support Brand teams in defining the best Omnichannel approach and customer journeys in line with the brands objectives; Implement & drive Omnichannel initiatives in line with Brand plans.
• Advances and shares omnichannel measurement plans, selecting KPIs and setting goals targets and measurement milestones. Identify, measure, track and report the effectiveness of each campaign against brand KPIs, to demonstrate the impact of customer engagement and generate a feedback loop to improve the customer experience.
• Show clear business outcomes for projects initiated and manage the budget to ensure cost effective spending on digital assets.
• Develop a digital content strategy and channel mix to optimize customer interactions.
• Manage online campaigns and digital engagement to drive customer awareness to deliver a best-in-class experience for our brands.
• Creation of content for marketing campaigns (branded) / brand-focused materials für customer groups/personas

Supporting sales force to achieve Brand objective and sales target:

• Prepare and train customer facing teams on Brand & competitor information
• Controlling promotional campaigns on yearly basis.
• Revise the promotional materials’ contents and consistency in line with the marketing plan.

Managing KOLs related activities:

• Prepare tailored presentations for key activities
• Creates focus groups for new indication or new market
• Execute the expert meetings
• Manage working relationships with promotion agencies and other service providers

Manage Partnership / Project with internal and external stakeholders.

• Leads and supports the management of projects both internally and with external agencies.
• Manage all independent congresses and events engagement journeys.

New ways of working:

• Walk the talk of driving our new ways of working into more empowered, autonomous, and accountable organization.
• Apply Agile methodology, Space to lead principles and Volcano approach in day-to-day transversal cooperation (project mode, squads, thoughtful risk taking, simplification opportunities etc.).
• Be outcome focused, not process-oriented: being able to prioritize based on the value we will create to our customers.
• Change our decision-making processes to be more Customer centric, involving the field force and all customer facing functions more in their decision-making, in a bottom-up approach.
• Adopt a “good enough” approach to be able to respond to the need with the feedback we received from our customers with the first prototype (“Minimum Viable Product”) and iterate with time

Maintain Compliance & applied ethical leadership

• Respect corporate commitment and compliance guidelines, taking decisions that maintain Sanofi’s high ethical standards.
• Guarantee that all activities, operations, and procedures are carried out in compliance with local regulations and laws governing business operations as well as corporate policies.
• Take personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.

Other responsibility

• Perform other duties as assigned.
• Respect of company’s values, code of ethics and social charter.
• Respect of personal data protection charter.

Qualifications and Requirements

Language skills:

• High level of English proficiency and communication skill

Education:

Advanced Bachelor's degree in business, life sciences, or a related field

Experience & knowledge:

• Digital Experience with Customer facing approach and new GTM tactics.
• Experience on driving business and go to market transformation  

• Strong understanding of marketing dynamics, depth understanding of the market, competition and future market trends& forecasting
• Preferably experience in similar role
• Clear understanding of omnichannel engagement
• Scrum master experience an advantage
• Knowledge and experience of innovative methodologies such as scrum, lean start-up, nudge, and design thinking

Specific Skills and Competencies

• Creativity and an ability to produce innovative and original ideas. 
• Driver Leads with curiosity in digital pharma marketing.
• Strong strategic-analytical and conceptual skills
• Scientifically savvy and focused
• Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)
• Capacity to challenge the status quo to enhance business efficiency with an entrepreneurial mindset with TRT mindset  
• Strong negotiation skills and solid experience managing existing external partnerships/ Alliances

• Strong business acumen with speed and flawless execution   
• Transformative leader, value creator & people developer,  
• Ability and mindset to adapt to new ways of working such as Agile 
• Builder of trusting relationships across ecosystem with high levels of business partnering and influencing / stakeholder management skills 
• Role model for PTW behaviours 
• Leading through strong empowerment and accountability 
• Strong communication skills 

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!