Role Description:
This is a full-time remote role for a Growth Marketer focused on mobile apps. As a Growth Marketer, you will be responsible for developing and implementing marketing strategies to drive user acquisition, retention, and revenue growth for our mobile app. You will collaborate with cross-functional teams to execute marketing campaigns, analyze performance data, and optimize marketing channels. Your role will also involve conducting market research, identifying consumer trends, and implementing data-driven marketing strategies to maximize user engagement and drive business growth.
Responsibilities:
- Develop and execute performance marketing strategies to drive user acquisition, retention, and conversion for our mobile app.
- Utilize mobile app analytics tools such as Adjust and Clevertap to track and measure the performance of user acquisition campaigns.
- Optimize events and conversion tracking within mobile apps to understand user behavior and enhance campaign targeting.
- Collaborate with cross-functional teams, including product, design, and analytics, to align marketing efforts with overall business objectives.
- Manage end-to-end mobile app campaigns, including budget allocation, creative optimization, and performance analysis.
- Conduct in-depth analysis of user data to uncover key insights and opportunities for enhancement.
- Implement A/B testing and other optimization techniques to continuously enhance campaign performance.
- Monitor key performance indicators (KPIs) and provide regular reports to the team on campaign effectiveness.
- Collaborate with external partners, agencies, and platforms to maximize the impact of marketing initiatives.
Qualifications:Strong knowledge of mobile app marketing channels, including paid advertising, email marketing, social media marketing, ASO, SEO, and Content marketing.Bachelor's degree in Marketing, Business, or a related field.Proven experience in growth marketing and performance marketing, preferably in the mobile app industry.Familiarity with analytics tools, such as Google Analytics, Appsflyer, or Adjust, to track and analyze user behavior and campaign performance.Proficiency in data analysis and A/B testing to optimize marketing campaigns and drive user engagement.Excellent communication and collaboration skills to work effectively with cross-functional teams.Creativity and problem-solving skills to identify and capitalize on growth opportunities.Understanding of user psychology and consumer behavior to develop targeted marketing strategies.Ability to adapt to a fast-paced and dynamic working environment.Experience in the parenting or baby care industry is a plus.