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Role purpose

// The Medical Representative will act as a liaison between Bayer, Thought Leaders and the rest of HCP target universe in a specific Therapy area

// The Main role will focus on communicating disease and Brand messaging and build together with selected Speakers a disease / brand focused curriculum to be virtually dissiminated to the rest of target universe

// She/he will partner closely with thought leaders gaining a deep understanding of their needs in order to connect Bayer capabilities & co-create meaningful content. It is an integrated, customer facing role

Task and Responsibilities:

// Develop a list of HCP (Speakers /non speakers) and continuously update it as per market dynamics

// As a trusted partner she/He will lead a deep discussion in regular preplanned one to one discussion with His/her HCP list to identify Scientific areas of major interest

//As a trusted partner she/he will act as the primary (but non-exclusive) point of contact between stakeholders and Bayer; shares the HCPs community needs internally, seek support and guidance from cross functional team

// She/he to mutually co-create content with Her/his speaker list which mutually satisfy HCP universe scientific interest and the promotional objective

// In an effort to create a yearly educational calendar, will contract HCP speakers for a number of talks per year, such talks will be integrated in a curriculum and will be repeated in different meeting formats

// In coordination with Cross functional team such talks will be integrated in different meeting formats (Scientific lectures, Peer to Peer talks, Debate sessions ,3rd party symposia, national and regional initiated Bayer events,..........)

// She/He will be responsible to report all his one-to-one interactions to VEEVA and to integrate HCP insights to support future brand messaging and content creation

// In collaboration with MSO team (back-office support) She/he has to plan and align meetings calendar, meeting invitations based on micro segmentation and HCP target needs

// Work closely with Virtual Event expert (DT-CPH team) to utilize engaging (hybrid) meeting formats and features in events across the yearly educational calendar

// When needed, will facilitate the virtual meetings

// Retains flexible time management in hybrid environment (eg: time allocation of F2F vs virtual engagements to meet business objectives to maximize HCP engagement across larger geographies)

// She/He needs to align with his peers to co-invite to meetings when appropriate and as per meeting setting and format

// Facilitate digital networking of like-minded HCPs and educate and influence non-loyalist HCPs to increase their adoption of Bayer brands

// Display great level of discipline and quality in maintaining ‘Data entry’ related to customer profile information, daily activities, event reporting, PGMI reporting, channel preference, customer insights, adoption ladder and samples as required on Veeva

// She/He will be responsible to report all his one-to-one interactions to VEEVA and to integrate HCP insights to support future brand messaging and content creation and contributing to the on-going micro-segmentation process.

// Maximizing customer experience by monitoring and optimizing activities, content and channels (data driven decisions) to provide the greatest value / impact to the customer

// Despite being a communication expert, CES will continue to be responsible with other Team members (known as Brand Team) on achieving nucleus related targets in his country scope

// Ensures strong collaboration with Cross functional team to drive the implementation of tactical campaigns within to drive movement of key partners across adoption ladder

// As per various Nucleus needs and in alignment with ITM /CEM and CF team, the medical rep may contribute to tender management plans and activities

Experience, Skills, and Qualifications

// University degree with pharmacist or medical doctor background is preferred

// Minimum two years of relevant experience within the pharmaceutical industry in Tunisia

// Excellent stakeholder engagement record including partnering with TLs and institutes is required.

// Strong business acumen Strong scientific knowledge and ability to interpret scientific data in the therapy area she/he is assigned to

// Hands on Experience of using digital & Virtual means and tools is a must

// Able to expertly operate Bayer virtual platforms and digital tools to provide exceptional customer experience in virtual meetings and capture individual HCP-level data in virtual setups

//Maintains growth mindset to work through new working models and proactively identifies areas of improvement with the new hybrid responsibilities

//Good understanding of agile ways of working is desired

// Robust understanding of medico-marketing strategies and tactics

//Proficient in English to collaborate internally & across the broader organization enterprise is highly desired