Responsibilities

• Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.
• Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.
• Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
• Serve as a data ambassador, promoting a data-driven marketing culture within the organization.
• Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
• Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
• Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.
• Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.

Requirements

• Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.

• A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
• Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
• Language skills : French and English (fluent) , Arabic is an advantage

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