Job Overview

Digital Virgo Tunisia is looking for a motivated and proactive Digital Product Manager to support the development, marketing and performance of its digital services in the Tunisian market.

This role is suited to a candidate with a strong interest in digital services, telecommunications and value-added services (VAS). As part of an agile and versatile team, the successful candidate will contribute to launching and enhancing offers, engaging users and building customer loyalty.

Working closely with sales, technical and user acquisition teams, as well as partner telecom operators, the Digital Product Manager will propose and implement initiatives to increase service usage, customer satisfaction and revenue.

Key Responsibilities

1. Product Strategy and Offer Development

• Contribute to product positioning, offer development and the product roadmap based on user needs and performance insights.
• Support the launch of new services by preparing product and marketing briefs, coordinating materials and monitoring launch activities.
• Identify opportunities to improve user journeys and recommend enhancements to the customer experience.

2. Marketing Campaigns and Customer Loyalty

• Develop and maintain a marketing calendar covering key events, promotional campaigns, challenges and featured content.
• Segment the user base by usage, activity and tenure to develop relevant and targeted initiatives.
• Implement onboarding, engagement, loyalty and reactivation campaigns through available channels, including SMS, push notifications and placements within partner applications.
• Propose loyalty mechanisms, such as rewards, challenges or targeted offers, and measure their impact on retention.

3. Performance Monitoring and Coordination

• Monitor key performance indicators, including revenue, active users, conversion, usage frequency, retention, churn and campaign results.
• Produce regular dashboards, analyse performance gaps and recommend corrective actions.
• Coordinate product and marketing activities with telecom operators and internal teams, and work with digital acquisition teams to improve conversion.
• Monitor the Tunisian market, competitor offers and evolving user expectations.

Desired Candidate Profile

• A higher education qualification in marketing, business, communications or a related field.
• Initial experience in product management, product marketing, digital marketing, CRM or promotional campaigns is preferred.
• Experience in telecommunications, digital services or subscription-based services is an advantage.
• Good understanding of customer lifecycle management, including segmentation, engagement, retention and reactivation.
• Understanding of key performance and loyalty indicators, particularly retention rate, churn and usage frequency, with the ability to translate findings into practical recommendations.
• Ability to prepare product or campaign briefs, monitor implementation and analyse results.
• Good command of Excel and PowerPoint; familiarity with CRM or marketing analytics tools is an advantage.
• Understanding of digital acquisition principles and how they connect with customer loyalty; knowledge of Google Ads is a plus.
• Analytical thinking, curiosity and a customer-focused mindset.
• Creativity and the ability to propose practical initiatives to increase product usage and improve the customer experience.
• Strong organisational skills, autonomy and attention to detail in project follow-up.
• Good interpersonal and communication skills, with the ability to work effectively with a range of internal teams and external partners.
• Good written and spoken French and Arabic are required. Professional working proficiency in English is needed to collaborate effectively with the Group's teams.