- Brainstorm and develop ideas for creative marketing campaigns including branding, graphic designs and marketing collaterals.
- Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, PR/advertising, events planning, etc.).
- Plan and execute initiatives to reach the target audience through appropriate online/offline channels.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Conduct market research and analyze trends to identify customer trends, competitor offerings and demographic data.
- Undertake individual tasks of a marketing plan as assigned.
- Assist in the digital marketing scope of work.
- Ability to meet deadlines and collaborate with a team.
- Establish regular communication with direct manager on a weekly and monthly basis to report progress.
- Perform any other assigned tasks as required by the direct manager within the same level of responsibility.
Proven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent