Our client is renowned for their dynamic and innovative approach to online retail, offering a wide range of electronics and technology products through major e-commerce platforms. The company is committed to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.
Join our client's team, a leading provider in the online retail space, as an
SEO Specialist
Key Responsibilities:
Product Listing Optimization
- Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
- Conduct keyword research and implement SEO strategies to improve product search rankings.
- Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
Amazon Advertising Management
- Manage Amazon advertising campaigns to increase product visibility and drive sales.
- Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
Search Ranking Improvement
- Implement strategies to improve product search rankings on Amazon.
- Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
- Work with internal teams to optimize product offerings and enhance search relevance.
Competitor Analysis
- Conduct regular analysis of competitor listings, pricing, and advertising strategies.
- Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.
Requirements:
Amazon Marketplace Expertise
- Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
- In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.
Advertising Skills
- Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Experience in developing and executing advertising strategies to achieve business objectives.
SEO Knowledge
- Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
- Ability to conduct keyword research and optimize product content for search visibility.
Analytical Skills
- Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
- Experience using analytics tools to track and measure campaign performance.
Communication Skills
- Excellent verbal and written communication skills.
- Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
Preferred Attributes:
E-commerce Experience
- Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
- Familiarity with other e-commerce platforms and marketplaces.
Creative Thinking
- Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
- Ability to think outside the box and identify new growth opportunities.
Adaptability
- Flexibility to adapt to changing marketplace dynamics and algorithm updates.
- Willingness to continuously learn and stay updated on industry trends and best practices.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets