Performance Marketing Strategist

Tunisia

Our client is a marketing firm that specializes in helping businesses grow and scale through holistic marketing strategies. They provide a combination of performance marketing, affiliate-based PR, and strategic planning to clients across industries like e-commerce and SaaS.


Location:


Fully Remote, 9 AM - 5 PM EST


About the Role:
As a Performance Marketing Strategist, you’ll lead and execute paid media strategies across multiple digital channels, collaborating with cross-functional teams and directly interacting with C-suite executives. Your expertise in performance marketing, data analysis, and creative collaboration will drive impactful results for clients. You’ll be hands-on with campaigns, from strategy development to execution and optimization, ensuring client growth and strong ROI. This role offers exposure to various digital channels and is a fantastic opportunity for someone looking to grow into a holistic performance marketer.


Key Responsibilities:


  • Campaign Strategy & Development:
    Build and execute paid media strategies that align with client goals across SEM, paid social, display, and video campaigns. Develop strategic roadmaps outlining current performance and next steps for optimization.


  • Performance Analysis & Optimization:
    Analyze campaign performance using tools like Google Analytics and Tag Manager, identifying trends and opportunities for optimization to drive growth and improve ROAS.


  • Client Collaboration & Executive Reporting:
    Serve as the primary point of contact for clients, presenting clear, actionable insights and campaign performance reports directly to C-suite executives.


  • Creative Strategy:
    Collaborate with copywriters, designers, and creative teams to develop and iterate on high-impact ad creatives. Ensure continual testing and evolution of creative assets to drive performance.


  • Campaign Execution & Support:
    Oversee the execution of paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube. Ensure campaigns are set up to deliver results aligned with client expectations.


  • Team Collaboration & Leadership:
    Foster a collaborative environment, working closely with team members to support campaign management. Align the team on goals and drive towards success through collaboration and shared ideas.


  • Budget Management:
    Manage and optimize campaign budgets, maximizing the efficiency of client ad spend to hit aggressive ROAS and revenue targets.


  • Testing & Optimization:
    Champion continuous A/B testing of creative assets, bidding strategies, and other campaign elements to identify areas for improvement and drive innovation.


What Success Looks Like:


  • Effective Campaigns:
    Execute high-performing campaigns that drive customer acquisition and meet or exceed ROI targets.


  • Growth Impact:
    Demonstrate meaningful impact on client growth through performance-based strategies and optimizations.


  • Client Satisfaction:
    Build strong client relationships through effective communication, insights, and performance reporting.


  • Cross-Channel Success:
    Manage multi-channel campaigns with agility and ensure seamless execution across platforms.


Qualifications:


  • Experience:
    3-5+ years of experience in paid digital marketing with a focus on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms.


  • Analytical Skills:
    Proficiency in data analysis using tools like Google Analytics and Excel, with the ability to translate data into actionable insights.


  • Platform Expertise:
    Extensive experience managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta, and YouTube.


  • Communication Skills:
    Strong communication abilities, both written and verbal, with the skill to present complex data in a simple, meaningful way to clients and executives.


  • Creative Collaboration:
    Experience working alongside creative teams, providing input on ad creatives that drive performance and align with campaign strategies.


  • Team Player:
    A collaborative mindset with a passion for working in a team-driven environment, where success is achieved together.


Why Join Us?


Work with a passionate and results-driven team pushing boundaries in performance marketing. This role offers exposure to multi-channel campaigns for diverse clients and the chance to make a tangible impact on their success.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


Post date: Today
Publisher: Bayt
Post date: Today
Publisher: Bayt