Digital Marketing Analyst

تونس

Our client is a forward-thinking media platform that drives conversations inspiring change and empowering innovation. They are looking for a detail-oriented and communicative Digital Marketing Analyst to measure, analyze, and optimize the performance of digital marketing campaigns across various platforms. The ideal candidate is highly analytical with a passion for tracking metrics. While content optimization is a plus, if you're a strong marketing analyst and eager to learn, this role is for you.


Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST


Key Responsibilities:


  • Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.


  • UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.


  • Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.


  • Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.


  • Cross-Functional Collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.


Secondary Responsibilities (Preferred, but not essential):


  • Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.


  • Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.


  • Asset Organization: Manage and organize raw content and digital assets for future campaigns.


What Success Looks Like:


  • Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.


  • Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.


  • Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.


  • Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.


  • Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.


Qualifications:


  • Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.


  • Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.


  • Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.


  • Detail-Oriented: Highly organized, with strong attention to detail in managing data and digital assets.


  • Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.


  • AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.


  • Brand Management (Nice to have): Ability to ensure brand consistency across all digital marketing assets is a plus.


Opportunity:
If you are an analytical and detail-oriented Digital Marketing Analyst with a passion for tracking metrics, optimizing campaigns, and supporting content initiatives, we encourage you to apply. Join our client’s innovative team and contribute to impactful, data-driven marketing efforts.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


تاريخ النشر: اليوم
الناشر: Bayt
تاريخ النشر: اليوم
الناشر: Bayt