Main Responsibilities

In collaboration with general management and interaction with the technical teams, your key responsibilities are as follows:

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development in website and optimization, advertising, events planning etc.)
• Maintaining communications with partners
• Establish, and nurture client relationships with a proven track record of converting opportunities
• Assisting in creating communication materials (product briefs, brochures, visuals, etc.)
• Tracking conversions and implementing acquisition strategies
• Lead the planning, development, and execution of digital marketing campaigns, including SEM, SEO, paid social, display advertising, and affiliate marketing, specifically for the Canadian market
• Leverage data and analytics to continuously improve campaign performance, customer conversion rates, and overall acquisition effectiveness
• Manage the digital acquisition budget, ensuring efficient allocation of resources to achieve maximum return on investment
• Define and monitor KPIs to measure the effectiveness of acquisition campaigns and optimize performance
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail marketing, etc.)
• Conduct competitors analysis, including prices, product sales and sales campaigns, as well as marketing and distribution methods.

Profile and Required Skills

With a higher education degree, you have at least 3-4 years of experience defining and implementing a marketing strategy in a B2B context, particularly for products with a technological component.

Job Requirements

• Experience in IT development companies, ERP sales, or CMMS would be an advantage
• Solid knowledge of SEO
• Google Analytics, Google Search Console ...
• Proficiency on WordPress
• Social media management (mainly LinkedIn)
• Proficiency in Photoshop and Illustrator (and video editing )
• Fluent in English
• Strong writing skills for drafting commercial content
• Comfortable working independently in a multidisciplinary team
• Initiative in handling various communication activities
• Experience in the Canadian or African markets would be a plus